About us

SMG is a collaborative network of passionate social marketers and behaviour change experts and trainers. SMG Learning delivers bespoke training, mentoring and coaching packages to build social marketing and behaviour change skills, capacity and confidence. Our training covers a range of topics.

"We all really enjoyed working with SMG and highly regard the professional approach they took."

David Bundy, Kirklees Council

What we offer

We offer a wide range of training and related support focusing on a variety of topics and catering for people with differing levels of knowledge.

At the moment, our Making Every Contact Count (MECC), Motivational Interviewing and Train the Trainer courses are particularly popular. We also continue to offer a mix of social marketing training which we have been delivering to public and third sector bodies for several years.

These are especially suited to practitioners involved in designing, delivering and evaluating customer-focused interventions and projects that encourage healthier and more environmentally sustainable lifestyle behaviours. A course on cross-sector stakeholder partnership working is also available.

Why choose us
We are epxerienced across a range of topics.

Our training team brings a rich wealth of experience of cross sector training, with participants coming from local councils, government agencies, primary care, acute hospital care and third sector bodies. Several thousands of staff, working at all organisational levels, have benefited from SMG training.


We are very flexible

We are very flexible and do not rely on ‘off the shelf’ products. We work with your organisation to provide exactly the suite of training and resources that you require, tailored to your organisational requirements.

We follow relevant best practice and guidance, for example from Public Health England, Health Education England and the National Centre for Social Marketing.

Our training also supports broad policy strategic commitments, such as the Government’s promise to make every healthcare contact a health improvement opportunity and the NHS’s goal to ‘build a workforce for prevention’.

We provide accredited training

for instance our MECC skills training course is accredited by the Royal Society for Public Health, and can lead your organisation through the accreditation process if required


We offer a rounded package to support the delivery of our programmes.

as well as training, we can also provide you with communications and recruitment support, booking administration, venue management, evaluation and other help to embed the use of new competencies in day to day practice.


Our emphasis is on quality and on measuring that we have achieved the aims of the courses that we deliver.

We undertake pre and post questionnaires with all participants and provide clients with an evaluation report immediately after training delivery. We also offer further follow-up evaluation at agreed intervals.

Our existing clients and
participants value our provision

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SMG have been pivotal in enabling us to address our Making Ever Contact Count (MECC) training requirements. We have been praticularly impresses with their facilitiator's ability to vary their approach to effectively inform and educate groups of a variety of sizes and professionalisms.

Mark Tickener, London Borough of Enfield

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I firstly want to say a huge thank you and offer my sincerest gratitude to all at SMG for all your hard work in making MECC training in KSS such a success. SMG have proved to be an outstanding training organisation and you have really shown ambition and enthusiasm in driving forward MECC.

Kevin Driscoll, Medway Council

What do we offer?

We always stat by looking at your specific requirements and
can tailor out support on a number of levels:

Comprehensive package

A tailored training programme with a full range of promotional support, research and evaluation, and help to embed skills in day to day practice.

Training package

A tailored training only programme covering the specified competences required by participants. Training can range from part of a day to running over several days, with time in between, to give participants an opportunity to try our new skills.

Self-led learning advice and guidance

Web and mobile phone based applications and e-learning.

Want to know more?

For more information about any of our courses, including
pricing, please git in touch.